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Many consumers having updated their devices to iOS 4.0.2 in the recent past found that all their jailbreaking efforts had been gone in vain. If reuters are to be believed, Apple is getting more keen on providing more open iPhone 4 and other iOS enabled devices like iPad and iPod. This would mean people being less keen to Jailbreak their devices, in turn, lesser number of people who would like their devices to go out of warranty (as clearly stated by Apple Inc.).
As per cultofmac and Apple‘s own discussion forums, In the past, a leading jailbreaking solution called ‘Jailbreakme’ had actively provided jailbreak solutions for iOS 4.0.1, but the security gaps were fixed by the iOS 4.0.2 recently, causing all iOS enabled devices to be reset to factory settings, and hence nullifying all jailbreak activities on these devices.
With Apple announcing it’s global musical event on 1st Sep’ 2010, experts also suggest that there may be an announcement of iOS 4.1 update along with the new iPod unveiling and more news on white iPhone on your way. So watch out for the updates on your iPhones, iPad’s and iPod’s… and hackers, no recommedations for you (officially).
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Seems Apple is more keen on its own advertising platform iAds, rather than hovering on third party platforms. In the beginning of 2010, Steve Jobs bought Quattro’s mobile advertising platform, but in August’10 (less than 8 months later), Apple has decided to show ‘thumbs down’ to Quattro due to its degrading market credibility. As per Reuters, Apple has sent an official letter to each existing corporate customer of Quattro, mentioning that the platform will be discontinued by 30th Sept’ 2010.
Mr. Michael Chang – CEO Greystripe suggests, “Apple’s decision to drop support for major audience segments on non-Apple platforms is ultimately bad for their advertisers and developers. Advertisers care about audiences, reach and user engagement, not specific platforms.” He also mentions, “As the Android audience catches up to iPhone, and Blackberry continues to improve the potential for user engagement, these smartphone platforms will become increasingly important for advertisers.”
The Crisp Wireless’s CEO, Mr. Boris Fridman suggests that the reason could be Quattro’s losing credibility as a cross-platform ad network since the acquisition. He also believes that this loss to Quattro might bring new opportunities for other ad networks, specially on Android smart-phones. Apple’s iAd Network have proved to be a capable mobile marketing platform, but it only works on Apple’s mobile platforms.
This strategic move may benefit Apple through focusing its resources and efforts in streamlining and improving the iAd Network, and hopefully convert existing Quattro customers to switch over to iAd for the iPhone, iPad, and iPod Touch platforms. The Apple audience is too large to be ignored, but rather than create a single unified, cross-platform marketing campaign, advertisers will have to develop one for iOS, and one for every other platform.
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